Recently I was reading about a business strategy for a seminar where they tried to sort out the serious minded people from those who didnâ€™t really care when it came to attending. What they did was that they mentioned the event had a registration fee of about $20.
In actuality, the event was free upon arrival. The end result was that most of the attendees were people who were serious when it came to learning at the event and was the ideal type of people they were looking for. So while they didnâ€™t get as big of a response, they definitely got a lot of â€œqualified trafficâ€.
I learned that technique before and it is definitely true in many cases where if something is free people donâ€™t tend to take it very seriously. Just like joining say some kind of web publishing network, since most of them are free people tend to just sign up and do nothing with it as there is no immediate fear of loss. Just by putting a price tag on it, many times it will make people want to take action immediately and to really be serious about it.