marketing

marketing
Business

Giving Your Customers Free Stuff Versus Just Advertisement

Today, the FIFA match between Canada and Qatar took place here in Vancouver. As expected, the city was buzzing with crowds and festivities, and Canada’s dominant 6-0 victory only added to the excitement. It was a powerful reminder of how major sporting events can boost local businesses and tourism, despite the controversies that often surround

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General Thoughts and Fun Topics

Property Views Versus Being On Location

I was watching some viral videos of people who were living in properties where the view from their room apparently overlooked the stadium that hosts the Toronto Blue Jay games as you can literally watch the whole game as if you were in the nose bleed sections. Quite a neat benefit, I guess. At the

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Business

Spending Too Little On Your Marketing Camping Partners

I’m sure you have at least seen one example of a company providing people such as the media an all-expense paid trip to try out a new product they are launching as an example in an effort to hopefully get glowing reviews which in-turn should increase consumer confidence and sales. You want them to try

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Business

Activity Based Marketing Addition

It’s kind of crazy to see how many Taylor Swift fans there are here as Taylor Swift lights and merchandise is all over the city at the moment. But one activity that caught my attention Is the digital stamp collecting event where people literally have to go around the city and find light display spelling

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Business

Losing In An Unfair Battle For Marketing

I don’t think most people attempt a challenge or venture with the idea that they are likely to lose as who in their right mind would want to say lose time and money correct? But apparently there are many that use this strategy to benefit themselves in a way where if they lose they and

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Business

Placing An Asterix For Marketing Protection

They often say read the fine prints when it comes to a deal as many times what is advertised in big bold letters isn’t what you expect. That got me thinking about this today where on the site Shoppers Drug Mart there was a banner indicating that if you login to their site you would

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