Today I read something interesting about Pokémon Go. In the game, you can purchase items to enhance your gameplay, like incubators that you use on eggs. By walking a certain distance, you hatch the egg and get a Pokémon. Normally you get one incubator for free, but you can buy more with real money. Recently,
This Pokémon Go story disaster recently where the company Scopely rewarded only guests with exclusive Pokemon is such a fascinated study in marketing where the backlash is fierce as people are actively scolding company ambassadors and content creators now as well. You would think a company would be able to read the room but recently
Recently I have been seeing a lot of news about organizations essentially scamming government funds such as operating daycares and senior citizen buildings where they seem to be raking in millions of dollars without actually having people to care for. There were some examples on how legitimate businesses were more than happy to go on
Today, a major Pokémon Go event took place in New York, and Niantic invited a group of high-profile influencers to attend. That’s standard practice for big companies — you bring in big creators to generate buzz and content. What stood out, though, was that these influencers were guaranteed to catch an extremely high-quality shiny Mewtwo
Today I walked down the Granville Street area. Technically we don’t have any more FIFA events being hosted at BC Place, so most of the tourists should be heading back home. I was curious to see how busy the area would be without the FIFA events. Sure enough, at the beginning of the street it
Today marked the final day of hosting a FIFA game at BC Place here in Vancouver. For the most part, there was a lot of excitement among people getting to experience something this big for what might be the last time. The last event of this scale in the city was during the 2010 Olympics.