While hearing anything AI related seems to generate a lot of curiosity what got me thinking is how some people are simply labeling their offering with the word “AI” to generate more modern interest. As an example, video and photo editing applications have existed for a long time. Some use cases can be photo editing software that can analyze a picture to them automatically remove the background while keeping the desired subject. But that same company is now labeling their product as AI powered to better market it based on a hot topic.
That’s not s bad idea I would say as technically it is accurate and if it helps to generate more awareness for one’s offering in this case then why not? There is a reason why many times people need to write in bold letters about its product features as many times people are looking for key buzzwords. Almost like food where there is a restaurant chain called A&W where they advertised their beef as hormone free that generated a lot of buzz for people that are looking for say organic products. I remember someone telling me that technically here in Canada the use of hormones has been banned for awhile which means beef should be say “hormone free” in other places as well. Just mentioning that helps them to stand out.
I think that is similar to this scenario as it doesn’t take much effort to just mention it which could drastically increase awareness for your business.