This chapter is titled â€œBasic Instinctsâ€ and revolved around how you have to learn to use your intuition when making decisions. Trump used a lot of examples during his real estate career such as buying properties in areas that everyone told him that he would fail in, yet he still did it anyways as he had a gut feeling that it would be big. At the same time, he talks about how your intuition can tell you if someone is say being deceitful or genuine.
He then used an example with how he agreed to create the show The Apprentice with Mark Burnett. Without much fuss, he agreed to do it as he had a gut feeling that Mark Burnett was genuine and they simply shook hands in one day to get the deal going. In turn, that led into the topic on how if you shake someoneâ€™s hand, that means you have just made a deal and that dishonoring your word will create distrust to everyone.
He titled that part as â€œYour Word Is Goldenâ€ and talked about how his then agent told him not to do the show as business shows have never done exceedingly well apparently which Trump was oblivious to along with a statistic that 98 percent of the shows that get on TV fail. As a result, the agent was persistent that the deal not go through despite their handshake and even phoned Burnett to tell him that the deal was off. However, he went with his intuition along with the fact that he already agreed to do it and so he did. We all know how that turned out.
I couldnâ€™t help but snicker at the next part where Trump mentioned that his agent then started congratulating Trump and asked for a commission payment. Guess you know what happened there. Overall in the end, he mentions that you have to factor other things as well such as timing your action as well as gathering the facts along with your analytical skills. With that, you then go with your gut.
Overall, I thought it was interesting about how it mentions that you have to train yourself when it comes to trusting your gut. I often do that where if I have a hunch about something, in situations where I can I always do small things to see if the reaction would be what my instincts told me would happen. Itâ€™s almost like building an encyclopedia for yourself to reference as every situation usually has some kind of predictable pattern. As mentioned though, you have to use logic and other factors too.