I was looking at some sale prices for various products recently and of course this meant comparing what various companies were charging for them. One point I noticed was that for one business they displayed all of its sale prices by emphasizing how many dollars you were saving on the item. Example, saying a product
A person was telling me today that this year their business has been generating less revenue than before. It wasn’t only them as many other businesses in the area were experiencing the same. So they then mentioned that what they wanted to do was crate some kind of advertising campaign to try and attract more
I thought this was weird. Recently some of my friends were saying that they got e-mails from a retailer that was giving people about $100 worth of advertising credit for services such as Google Adwords. For those who don’t know, that is a service where people would pay to have people click onto their site
I was reading this snippet today about how a certain company was using loss leaders as a way to attract shoppers. Nothing new about that of course. What was interesting was that it specifically mentioned that the purpose of this loss leader was to create a database where they could obtain people’s contact information like
This was kind of interesting as I recently received a $10 credit for a store that I haven’t really shopped at in a long time. Essentially it’s like a free gift card to get you into the store. The first thing I thought was how generally with gift cards you tend to spend more than
So there is a new cell phone provider coming into the market here and it is getting a lot of press as it is essentially competition in the market that has revolved around three companies mostly. Of course, there are line ups and such already at stores for people who want to switch. The funny