I was in the supermarket today and made a trip to the cereal aisle. This is normally one of the worst sections price wise I’d say as the products seem like they are extremely marked up. But one thing today that caught my attention was how the company placed two identical cereal products near each other with the difference being one is larger than the other. The price value difference was so peculiarly obvious when it came to this specifically as you can see from these photos:
Basically, you have one box of Froot Loops that is 580g for $5.97 and another consisting of 925g for $6.77. I’m sure everyone can see which one is the better deal. This really makes me wonder where if this is a specific tactic to get you to buy the bigger one where the small one is marked up to make it look like a better deal. Or, it could be simply that they are trying to get rid of the stock of the larger one.
Funny thing is it looked like people were still buying the smaller one even though the value of the bigger one is pretty substantial in this situation. Usually dramatic price differences like this would encourage me to buy the bigger package if I was originally shopping for that specific item with a smaller quantity in mind. If the larger one was say $8 instead then I would be inclined to just go with the smaller one even if the value is not as good.
My way of thinking is if I am buying something bigger than I intended, usually about a 20% to 30% of a price difference is okay if value wise it looks like I am getting almost 50% more compared to the smaller item. The same goes for buying things that simply consist of more power or functions. That way it makes me really picky too in wanting the best value too.