I saw an interesting sales tactic today from a store. Essentially, it looked like they had quite of few items on sale that were previously returned or repaired from the manufacturer. Therefore, the item would be sold to the consumer at a discounted price. Normally you would see these items labeled as something like â€œusedâ€ or â€œopen box.â€
Instead, this store labeled them a little differently. For example, they would call items â€œre-certifiedâ€ or â€œopened by consumerâ€ items. I was wondering if that really worked on people as I would tend to ask more questions since I am not used to seeing people use those terms to describe used items for sale in a retail store. The â€œopen by consumerâ€ label makes it sound like it was just one of those people that tend to open brand new packages in the store.
Similarly, does the word â€œre-certifiedâ€ make you more comfortable than buying a product that says â€œrepairedâ€ items? Sure shows you the how much a difference wordings can play in getting consumers to buy stuff.