It’s a common strategy for a business owner to take whatever profits they earn and reinvest it to try and make the business bigger whether that’s improving equipment and resources or expanding into other markets. This is versus taking the profit and spending it on lavish items like a vacation as if you were an employee that just got a business and are just out to have fun. A lot of people usually take reinvest a small amount, but there are a lot of examples of people pretty much going all in until they reach the desired point.
Of course, for that to happen you better have some kind of means to actually live still such as a home and basic necessities. But the important thing is to resist the immediate gratification urges where investing your income can help you reach your goals faster. Spend $20 dining out or being frugal and invest the rest back in creating even more stuff to sell until you have as system that automatically brings in income you can retire on?
I know for many it’s easier said than done where if you are making a profit then a lot of people just assume they don’t need to specifically grow but rather just maintain what they have as it should grow naturally. That’s usually not the case due to all the factors that can change the market landscape each day. Even million-dollar companies are constantly finding ways to grow bigger.