Marketing is obviously a big thing when it comes to trying to promote a business or a service, and many times you would expect people to do the traditional stuff. For example, emailing a bunch of people, going out to the streets, and showing some kind of signage, or maybe hiring, like, a mascot, for example, and for the most part I guess it works. But it got me thinking because there were some examples recently where people were holding events where it seems like it was supposed to be for fun. People dancing based on things like Halloween and so forth, but they didn’t just do it in a regular open space you would think most people would conduct these at.
For example, a public park, it gets a lot of attention, but maybe not as much as they would want, and so what they do is they actually host these parties per se or gatherings in odd places you wouldn’t expect. Imagine hosting it literally on the public transit. Going on the train and then you have all these people dancing and so forth. It’s all sanctioned, it’s all legal, so they organized everything, or going into other places like let’s just say the airport, where again, everything is perfectly legal, it’s all planned, but just the location itself makes it so fascinating, but you can’t help but wonder, hey, who are these guys? What is it that they do? And it makes you wonder whether or not that’s all you really need when it comes to marketing something is changing, let’s just say, the type of location to make it unusual because many times in these cases too, it probably doesn’t cost that much more or if anything extra, you probably just need to ask them, hey, can we do this at this location at this time?
And in a lot of cases, people would probably be more than happy to try to help you. I remember an example too when it came to like the public transit, like the SkyTrain, apparently there were film students that were describing how easy it was to request an empty SkyTrain to do some filming because a lot of people would assume, oh it’ll probably cost you like thousands of dollars for example to have one empty train just for you, but here there’s actually a station where there’s normally like an empty train you can just go in, and all they had to do was ask. So that’s something to think about where you could have a great marketing idea where all you need is some type of sensational location per se that makes people look twice.