Itâ€™s going to be a long weekend week here as a result of a holiday and immediately I was bombarded with a ton of e-mails from various companies that were advertising about its holiday sales. The thing is this isnâ€™t exactly that is oriented around gifts either. But regardless so many companies try to invent a reason for you to shop at their store which in some ways seems a little silly. Example, some of them seem like they put no effort into the marketing literature as all it reads is â€œBuy a new monitor for the holidayâ€ type of phrases.
I remember a person telling me before that he felt people always wanted to buy something during a long weekend since most people get a holiday pay of sort and are therefore inclined to spend. So you are essentially giving them an excuse to spend their money as they can semi justify a purchase if you put something on sale.
In many ways that is probably true. Iâ€™m just surprised at how these simple things work many times for businesses.