Sharing Daily Discoveries About Personal Finance And Business Topics

Product Loyalty On Price Increases

I have recently started to do some of my taxes and as I usual I prefer to do it through digital means to save time and paper. The funny thing was that when I went to the store to purchase the usual product it seems as though this year they increased the price by about 40% to 50%. Just to make sure this wasn’t just a crazy markup by the store, I did ask some of my contacts who did indeed confirm that the software creator has increased the price.

While I still ended up buying the product anyways since I pretty much planned everything around it, usually drastic increases such as that would make me inclined to try something else the next time around. I personally have no problem with companies increasing its prices to be able to stay profitable, but for myself anything over 20% kind of leaves a bad impression to me.

I guess that shows too that if you become too dependent on a certain product or service you are at the mercy of paying the company’s fees.




one Comments to Product Loyalty On Price Increases

  • Financial urgency gives you the least time to react. When you want to expand your business, build brand image or carry out line extension, you require regular cash flow on an urgent basis. The urgency may also arise for financing advertising expenses or sometimes brand stretching.

    business finance loans 2/29/2008 1:29 am

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