Today was the weekend but I had a hectic schedule business wise where I had to go to various places. However, I did have time for some fun and what got me thinking was there were actually a ton of events that got me interested. With that in mind, I could only go to one which means the other businesses lost out due to another company’s offerings.
People usually talk about this when it comes to TV timeslots where people often try and avoid trying to compete with something like as Superbowl as that will grab most people’s attention for the day. Like there, it doesn’t matter how great your production is. If people will be lured to give their attention and money to say a established event then you will get overshined to the point where it is better to choose a different day.
Of course, there are some who would believe going head on with the competition is the way to go. It has worked for many. Especially if the competitor somehow flops with their offering, then you can bet people will be looking for alternatives which you would be the first in line to benefit from. But unless you are in a niche, planning the date of your event to get the best exposure shouldn’t be understated.