While walking through the city today I noticed there was a huge lineup for some reason near all the restaurants. Maybe there is a sale or giveaway? Apparently, there was this Hello Kitty themed restaurant that just opened up and as evident it seems to be really popular. I’m not sure if it’s the actual taste of the food that is attracting people or simply the power of the brand. But it did make me think how there are actually a lot of products where when you break it down is pretty average overall. However, as soon as they brand it with some kind of well-known character then all of a sudden sales start spiking.
That’s something I have never actually done before in regards to being able to place a widely popular brand on some item, to test out how much better it will sell as a result. But it is something to think about. Even if you have to pay the business royalties or a large fee to be able to use some of the likeness of its properties, it can actually make more sense I suppose then spending thousands trying to convince people to use a product from a company that is not well known.
I can see after you become bigger then you can probably start to use your own in-house creations with the advantage of having this item in your portfolio for credibility.