I was wondering what all these crazy line ups were for around the transit station today and apparently it was due to a limited-edition soccer ball keychain where you can use it as your transit pass to scan through gates. The thing is, there wasn’t any official branding or anything on this keychain as it was literally just a soccer ball design due to games coming up. Still, the line ups were crazy for this as if people were lining up for a new big phone release.
Kind of shows you how profitable it is for businesses I guess currently to have FIFA and soccer related merchandise as there are a lot of people who consider it rare and valuable I suppose. In some ways, I suppose you can see why the organization is so controlling of its businesses if there are a ton of people that are willing to shell out a lot of money for its soccer events.
Makes me wonder if restaurants can benefit too by literally just making soccer themed items for this time period.