While it is not as common it can be a surprise for many that sometimes companies can have random sales at like midnight until the really morning next day. Like for this one store today for some reason they were having a midnight sale of sort for items such as headphones and speakers. There were definitely a lot of good deals.
It’s not really practical to stay up every single day to look for deals like these of course which is why at times like these it can be good to subscribe to your frequently shopped company’s newsletters and such. I usually find these deals are told to the public this way which of course is an incentive to get you to sign up.
If you are ever worried about spam too setting up a dedicated e-mail just for deals and offers seems like a wise thing to do. That’s what I do personally which also makes checking up on deals and offers a lot easier than mixing it up with more important e-mails that I need to address. It might be worth it too where we often spend so much time and money on event days such as Black Friday to get a good deal whereas you can get good if not better stuff with events like these.