Today I went shopping for a motherâ€™s day gift from a book store and it was so surprising to see the prices of the books. I was looking at the company site and it listed a book at about $19. At the store though they were selling the exact same item for about $33. I was just thinking, does running a storefront really cost that much more for that business or are they just capitalizing on the convenience factor?
It was even stranger because the company had an in-store pickup option. So you could literally save money by going to like an Internet cafÃ© next door, purchase the item online and then picking it up as oppose to taking the item to the cash register. Very odd way of pricing your items Iâ€™d say. I suppose at these times of the month most people just want to get the item now and so the business can profit off that.