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Implying A Status Quo As Your Name

I was just looking at these businesses today where so many of them had words in their business name that implies that they are an authority figure of sort in their industry. Example “Number one office supplies” or “Top Japanese Restaurant”. Is there actually anyone that thinks a particular business is better than the other simply because it is implied so in its name?

Usually the first thing I think about is that if the company has a name like that it is usually established by a foreigner. Example, I personally don’t know Italian and if I had to open up a business where that language is the native tongue the first inclination would be to probably name it using positive words in the language. So in a sense it can come across as a little negative to me.

As an everyday person I don’t think it really matters too much as it is obviously better than having negative words for the most part.

2 Comments to Implying A Status Quo As Your Name

  • Ever shop at SUPERSTORE? Was BEST BUY established by a foreigner? Just sayin’

    Tim 4/28/2010 8:35 am
  • Your comment doesn’t really change my opinion nor do I think it is even on the same topic of debate. The debate isn’t whether or not the business was indeed established by say a foreigner, so to speak, but rather the perception you naturally feel with those types of names.

    Actually, when I first heard the name of things like Best Buy it didn’t exactly inspire me and it still doesn’t. It’s just that they have a huge market share which is why it sticks in my mind now.

    Example, with company names I think something like “Research In Motion” seems better than say “Best Number One Smart Phones”. Like with that my opinion is the same where the second one just feels like the business was founded by a person that doesn’t have as much experience in the home country.

    Even for yourself if you never heard of either before would a restaurant named “Best Food Restaurant” or “Gourmet Delight” sound more reputable? I don’t know about you, but typically the second one would sound more authentic and trustworthy just based on natural assumptions.

    Alan Yu 4/29/2010 12:31 am

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