Today I read an e-mail that had a note about how a person’s business grew entirely though word of mouth and that the operation started in a simple home. It continues to grow today and so he wanted to try and get more word of mouth advertising.
This is definitely one of the more effective methods that can be very cost effective too. Not only that, you are heavily rely on the quality of your offering to convince people to essentially advertise it for you. It’s one of those things too where just focusing on offering something great can translate into a lot of additional advertising.
Of course, some people may argue that they know a ton of people that offer something great yet they still fall short and say go out of business. I think the important thing is that if you are relying on advertising through word of mouth, don’t be afraid to ask for it. Don’t just assume the buzz will naturally spread. Tell people that you want to attract say more business and so that way you are actually taking an active role in getting the word out.
Really, it’s not uncommon for people to simply assume that you are doing great and so they won’t actively feel the need to tell people about it unless the other party asks first. Just ask for it.