I am used to seeing this one store give offers where if people spend fifty dollars they would get ten dollars back in rewards points. Not a bad deal. This can fluctuate a little bit at times such as spending sixty dollars to get the bonus instead. But today I saw an offer where it stated if you spent one hundred dollars you would get the ten-dollar reward points bonus. That’s definitely not good compared to what is normally offered.
While I can see it still increasing sales as it may sway people to buy from them instead of someone else that isn’t offering reward points, what I was thinking is how little things like these persuade me to just treat the company as a number as well. For example, normally for smaller businesses many people are willing to pay a little more at times to support the smaller business that they feel is honest. The hope is if they get bigger they will always try and give you the best deals possible versus trying to price gouge you.
Like in this case, I wouldn’t feel too bad if I only shopped for the low margin and loss leader items for the store doing this type of pricing scheme during a time where they know people aren’t going to be as financially savvy. Whether or not a business still benefits by doing this is a mystery. But if they simply remained consistent and not give people the wrong vibe per se of taking advantage of them would it actually be better for the year overall as you can build better loyalty that way?