This was interesting as I looked at my PC Points app offers today and one common deal I usually saw was that if you bought these juice blends from a store you would get a certain amount of reward points for the purchase. However, today it indicated that instead of points you could buy this item for $2.79 versus the regular price which can be about $4.80 or so. That sounds good right? The problem is, that $2.79 is actually a common sale price at many of the stores that this company owns.
For example, I literally went to one of those store and as you can see it is tagged at $2.79 as a sale price. It’s virtually the same price as the offer on the app and it’s not as good as when you get an offer that rewards you points instead because you can get it at the sale price plus get extra points.
I do wonder if the company does that intentionally in many cases where instead of just making the item a sales item this way they can get people to use the app which could potentially give them more data about its shopper as an example since people often buy more than just one item during their trip. So is it a smart business decision to offer sale prices through an app offer instead with that perspective.
It might for when it comes to existing customers. But for non loyal customers or people browsing various stores the higher prices can sway them to shop elsewhere of course.