Fear Selling

Fear Selling

I was talking to a person before who was trying to convince me to buy some kind of life insurance. It was definitely one of those hard sell pushes and he kept emphasizing on how people are going to be in big trouble in life if something happens to them and they are not insured.

I don’t know about everyone else, but this kind of technique usually discourages me from making a purchase. It just kind of puts you in a defensive mode in wondering “what’s the catch?” type of scenario. Some reasons for this type of approach that I hear is that sometimes people just don’t realize the importance of something and so you need to approach it in these types of ways.

I personally think the educational approach is better as it helps to make the other side think more while allowing them to make genuine decisions on their own.

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