It’s not uncommon for a lot of people to try and haggle down a price of an item to try and get the best value for your dollar. However, imagine a situation where the deal is already priced into the product accordingly, but the customer still feels it’s not a deal even if it’s priced exactly what they would have wanted in a normal circumstance. A simple example would be buying something like a TV. Imagine a $1500 at regular price where someone would try and convince the store to sell it to them for $1000. If they agreed it would be an instant buy for them. But change the situation where the store now just prices the product at $1500 and oddly enough there are many people who think it’s not a great deal all of a sudden.
This even happens for large purchases such as a home it seems. Or example, many times people would price a home at the amount they would like to get. Afterwards, someone with a particular budget would try to offer maybe $10,000 less to get a better where it would be an instant purchase. However, imagine the sellers then simply pricing it $10,000 less right from the beginning in a priced to sell fashion. Like there, many people will now not consider a deal because they can’t negotiate it to be lower. That is even with the fact that under normal circumstances they would have bought it at that price during negotiations.
I’m pretty sure it makes people feel powerful as if they outsmarted another in getting a better deal through negotiation. But it does make you wonder whether or not this habit makes you lose a lot of deals as well where someone who just crunches the numbers will snatch them all up by the time you realize it was a great deal. Sometimes it’s better just to focus on the raw numbers per se versus your ego.