This Pokémon Go story disaster recently where the company Scopely rewarded only guests with exclusive Pokemon is such a fascinated study in marketing where the backlash is fierce as people are actively scolding company ambassadors and content creators now as well. You would think a company would be able to read the room but recently they just posted what seemed to be a pre-planned message on how great the event was only for even the platform X to community note them.
As expected, the scolding continued. It’s surprising on how the company didn’t quickly change plans as maybe just talking about upcoming events would have at least avoid the controversial topic versus sounding like they are doubling down on their decision. This is common in large companies where departments don’t really talk to each other or higher ups making decisions that don’t reflect what people are actually saying. Even if everyone agrees as well to change things up the chain of command often takes so long to the point where it’s too late to execute a new plan.
That’s often why those crazy businesses owners that actually get involved in every single decision each day while sacrificing their sleep are effective since they are the final say. But it’s not realistic for most to be that involved with a giant company. If anything, having someone who is actually passionate about the project goes a long way as they will naturally be reading everything just like a fan. You need to adapt in these situations.