Interesting scenario today as I went to the mall with the family to buy a present for my nephewâ€™s upcoming birthday. While there we decided to get something to eat. At the restaurant my nephew was saying that he wanted apple juice and so we ordered one without looking at the cost. At the end of the bill it turned out that the small cup of apple juice was $2.50. The first reaction from everyone was that we should have just walked to the stores nearby and buy a large one for that price.
Then a comment came up on how whenever we travel with my nephew we should just bring our own beverage in a container. Would you feel funny doing that if it meant saving a lot of money in the long term? Example, instead of ordering a soda for $1.50 at the restaurant you would bring your own can of pop which you purchased for like fifty cents at a convenience store.
I think this is just one of those battle of perception things where even though it makes sense most people wouldnâ€™t do it for fear they would be labeled in a negative way. I personally feel more silly paying markup prices like those though personally.