Today in the mail I got this postcard from my cell phone provider where they were thanking me for being a customer for over 6 years. It was a pretty generic postcard that was like a template, so it wasnâ€™t anything special. They often say that in business sending out things like postcards to customers is a great way to maintain customer loyalty.
For me personally, in this case I donâ€™t think it really helps too much since the company itself is so big where you canâ€™t help but to think you are still just another number. Unless the postcard had like a special offer of some sort where I got a special discount then that is a different story.
I think the only time it would be really effective is if the postcard was being sent from a representative by the company who I actually dealt with regularly. So most likely, this would only work with a small business where I got to say interact with the owner as they need to handle virtually every department.