I was kind of surprised to see this in my PC Points app today. It’s not uncommon to get an offer that states if you spend a certain amount of dollars then you will get a bunch of rewards. For example, spend $50 to get 20,000 points is a common one I have gotten in the past. This offer was strange as there were two potential reward points amount that you can get and the only way to find out is if you spend enough money.
In this case, if you spent $60 you could get 20,000 or 30,000 reward points. That almost feels like gambling. But does this actually entice you more in wanting to spend money as if you are buying a lottery ticket with that thrill that you may get more rewards than usual? I wouldn’t be surprised if it does entice people to try where one could easily justify it in these cases since it’s buying things like grocery products anyways per se.
It’s just kind of interesting to see companies utilize these kinds of strategies in an effort to get people to buy more. Although at the end of the day if you truly were going to purchase items anyways then technically you would be ahead.