Today was a funny one. I’ve been getting a ton of partnership offers lately, which is normal once you hit a certain level. But one stood out. A company reached out trying to promote software that lets you fake your phone’s GPS location. You could be sitting in Vancouver and suddenly make it look like you’re in New York. It’s designed for apps that are region-locked or games that run location-based events. Basically, it lets people teleport themselves digitally.
On paper, they probably thought I was a perfect fit because I’ve made videos for location-based games. But here’s the punchline: I’m actually an official partner with those exact game companies. There’s no way I’m going to promote a tool that’s essentially a cheating device. It made me wonder, did they even do the slightest bit of research before emailing me?
My partnership with those companies is clearly listed on my profiles. It felt like they were just mass-messaging anyone who makes gaming content, hoping someone would bite. When you’re trying to build real partnerships, you have to do the work. Taking two minutes to understand who you’re pitching can save you from looking unprofessional. Blanket invites just don’t cut it anymore.