Today, the Xbox 360 gaming system officially launched and as expected quantities were very limited which left many people disappointed. There are many people who question whether or not the amount of available consoles during the launch has been artificially created by Microsoft to build hype and demand for its product by purposely limiting shipments to various retailers. While it is difficult to say whether or not is true in this case, it is definitely a practice that many companies execute successfully.
As usual, there are always those early adopters who must have the latest and greatest right away. Where there is a demand there is an opportunity and as evident on places such as Ebay people are willing to pay $3000+ to get their hands on the Xbox 360 right now. For reference sake, the Xbox 360 was available in two packages with a premium bundle retailing for $499 and a standard core bundle for $399. That means that there are a lot of people out there who are making a very good return on their initial investment in buying the system with the intent of simply selling it to make a profit.
This always brings up an interesting topic as when people see others making that kind of a profit in this type of scenario they say that it is wrong to do so as you are simply taking advantage of the situation. On the flip side, the people selling the product think it is kind of dumb not to sell it at those kinds of prices for those who are willing to pay that much for it. In cases where the item in question is not really an essential need, if you are able to provide something that is rare to someone who really wants it and are willing to pay big dollars for it, I personally wouldn’t hold it against anyone as everyone has a choice to not buy it and both sides end up getting what they want. For myself, I would personally have the patience to wait for the product to restock in stores as thinking long term wise I would probably regret paying that much money for an item that will become readily available in the future. When the other new gaming systems come out in 2006, a similar scenario will probably happen and it will be interesting to see just how much people are willing to spend.