Using Contests To Recruit And Promote
Business

Using Contests To Recruit And Promote

Sunny drone shot

Today for some reason I saw two different companies use contests as a way to recruit future staff members and the other was to help promote a specific of product. Instead of doing it in a more conventional way such as posting a help wanted ad and interviewing people they packaged it as a contest instead. Essentially, it’s like a reality show where people are fighting for the top prize.

I was just thinking how much more exposure they get this way in doing so. It’s almost like doing your recruiting and advertising for your company at the same time. The tricky thing is presenting it in a way where it’s actually entertaining I guess you can say as you are essentially turning it into an event of some sort. So it will take a bit more creative juice to make something like this work.

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