Today I was researching a bit more about a company as the type of work they were doing got me interested. When I read the company bio it was neat at first I thought as it mentions that they were located right here in Vancouver. Upon further inspection though the business address was actually located in a city known as Surrey here where the area is not as prosperous. Despite that, they keep mentioning that they are based in Vancouver.
That just made me think of how much of an image difference people would have of the business if they didn’t say Vancouver as I suppose having your office address in a big city gives you more credibility. It makes me wonder though how in the end it would help a business such as this where you simply put two and two together where if the address is not in the main city then the obvious conclusion is that you just wish you were.
If you are really trying to do this for image sake then I would think getting a virtual office or mailing address in the area you desire would at least be a bit more productive in the end. Usually it is very cheap to do so as well.