A person was telling me the other day that for their business they created their storefront environment in such a way where they are perfectly equipped to attract people that want to try to escape the weather outside. For example, since it is like summer weather now they have a ton of air conditioning to make sure that people will want to be inside which will increase the chance of people buying things from them.
This may sound so simple but surprisingly a lot of their competitors seemed to have neglected this. I saw one of their competitors make no changes at all which meant at this time of the year their storefront is just boiling hot. Even for myself I would be inclined to go to the store that is a little more cozier. I can only imagine how much more business they take from the other companies just because of that factor.
Imagine if there was say two malls side by side where one has no air conditioning during the summer versus one that did. Would be interesting to see how much of a factor that would play in drawing customers when it comes to a larger scale. For other weather types such as if it was raining I have even seen companies place these mini heaters of sort to specifically help people dry off which seems to work wonders too in making people feel like it is a business that is looking out for them.
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