It hasn’t been that long ever since Twitter had a drastic brand change to the name “X” as I can only guess Elon Musk has a bigger plan to integrate it with his other ventures such as Space X. Almost immediately on entertainment programs companies were already referring to the social media platform as “X” as I would imagine if they are a sponsor for a show then you need to get the name right. With that said, a lot of news channels are still actually referring it as Twitter.
When they report on a post they would still say “Twitter” or a “Tweet” as an example. It makes you think if that was the right business decision since the Twitter brand has been ingrained culturally for a lot of people in the same way where many people would say “Google it” when it comes to searching for something online. I am pretty sure in a few years with new generations growing up they will forget about the “Twitter” lingo. But this is one of those decisions where I would imagine the mass majority of people would never dare to do for an established brand. But for a multi billionaire I suppose one can stretch it out longer to achieve their desired vision.
I personally even still type in “Twitter.com” to enter the site even though “X.com” opens the same site. It will be interesting to see if they will need to spend a lot more money to shift people’s habit in referring it to Twitter still. It makes you wonder, was there a better way to do so?