In the recent weeks there has been a lot of news on how the company Anheuser-Busch that owns the beer brand Budweiser has been experience mass boycott over its decision to use an influencer named Dylan Mulvaney who happens to be transgender. It would appear a lot of people didn’t take kindly to this and reports have been coming out how people are simply avoiding that brand to the point where the company is losing billions of dollars.
Afterwards the company made a statement of sort on how the approval for the company to work with Dylan Mulvaney apparently went through without a lot of the top executives knowing about it. That caused a lot of the general public to call that a lie as many believe they are now simply trying to backpedal on a decision that they initially thought would be a great idea.
It’s interesting to think about from a business point of view where it makes you wonder even if that was the case that somehow this decision got passed everyone would it be wiser to just say you made a decision that doesn’t seem to be working out as an example? Because I would imagine making excuses per se would simply make people even angrier.