Imagine you ran a company selling something like an E-Book. You originally priced it like most other books where the hope is to then generate as much sales as possible through reviews and publicity. In this case with an E-Book as well, there should technically be no additional costs on the company’s part to sell more copies as there is nothing to print such as a physical book.
But this is where it got interesting business-wise, I thought. Imagine here the author priced the book at about $20 initially as they felt that would be a fair price for it. After a year or so all of a sudden the person gets a lot of attention to the point where people will naturally be more interested in their work. So because of that, they then change the price of their E-book to say $50 in an effort to capitalize financially on the surge of interest and sale. How would you feel about a company doing that?
Again, in this case it is not about manufacturer costs with a supply and demand issue. It is purely attempting to get the most money possible in an opportunistic way. Would that change your views of a company or would you simply see it as smart business in an effort to capitalize on an opportunity?