I noticed an interesting marketing initiative by one company where they had a social media presence on most of the popular ones where one in particular seemed to be lacking. Therefore, it seemed like they decided to invest in a community manager of sort in an attempt to increase the follower counts there while offering special prizes to further incentivize people to join them there. That’s interesting because for a lot of companies they will simply focus on the platforms that are providing them the biggest audience and hold all events there.
In this case though, the thought process seems to be that the platforms with a lively userbase doesn’t need more attention to continue growing and so instead they can dedicate resources in hopes to grow an equally lively community of the less represented base of their business. I guess it’s like growing a garden where one decides to give the other struggling plants more attention in hopes that everything will grow fruitfully that way.
There is the balance here too as I can see how the other community will get upset that the company isn’t actually focusing on their most profitable userbase per se.