There was a person ranting to me today about a restaurant that she went to. Apparently it had the worst food and service she has ever had. She made her complaints to the chef as well and evidently they didnâ€™t do much initially. What she did discover is that they mailed her a gift certificate to go to the restaurant again.
This was interesting as she was ranting on how silly this was where if she was that dissatisfied about the service why would she ever want to return to even use it? That just resulted in her ranting bad things about the restaurant even more. She was expressing how she couldnâ€™t believe that they just didnâ€™t charge her at all for the initial bill.
When you think about it, value wise it works out to be the same thing as the card essentially gave her another free meal. In that case I would be inclined to say that it would make more business sense to just deduct the appropriate amount on the present bill. It shows the person that you are doing something immediately to try and rectify the problem where there are better odds that they will give you a second chance.
Nobody likes the thought of paying for something they disliked a lot. Giving the person a voucher in that type of instance just turns it into a â€œyou bought two bad meals for the price of oneâ€ Iâ€™d say. I think vouchers or gift cards as a form of financial compensation only works best in a scenario where the person purchased something wrong either through their own fault or the businessâ€™s.