There was an example recently of consumers who were really upset on why a company wasn’t catering to its customers that are spread across the world as they seemed to only hold events and functions around one specific region. From what I gather, the company seems to try and follow a specific formula where they tend to only focus on markets where they think most of their customers are located and with that data they then expand into other markets if it looks like there is enough people to warrant it.
While that sounds good on paper, I think that is an example of not actually learning from your success and failures. For example, they could have established some kind of plan by now where you could still offer your primary market most of your attention while creating low investment features or events to help cater to the rest of your market. Another way of thinking about it, imagine having a restaurant franchise where each time you open a new store the company opts to release one menu item at a time to see how the locals react. It’s almost like you are starting from nothing literally. That is instead of trying to give each person in each location a similar experience based on years of accumulated knowledge.
The only thing I can think of is perhaps the company just got lucky in the beginning and they figured if you keep doing the same thing for each product then surely the success will be repeated. They actually did have plenty of failures later on from what I saw later on because of that mindset unfortunately. Sounds like such a common sense route to avoid, but that is the drawback I suppose when you have people simply focused on raw numbers only.