I was thinking about this company’s promotion recently where they originated in East Asia and as you would expect a lot of their offerings and branding caters to an East Asian taste. However, they recently decided to expand into other markets in other countries. Now in general they seemed to have kept the same recipes for their restaurant which in itself seems normal as people who want to experience authentic East Asian food can go to them. But what was interesting is that they only focused in promoting and supporting other businesses that were say East Asian influenced as well even though they are in a different country.
For example, imagine something as simple as a parade where many times various companies would participate or sponsor multiple types of events as a way to show they are part of the community. However, again in this case the company seems to only want to partake in activities that are East Asian only. Seems kind of odd isn’t it? The only explanation is that they know the majority of their customers would be people who enjoy East Asian food and so they only want focus on that as that makes them money. But you would think in a different country that is primarily a different demographic you should focus in catering to your current place of operation, correct?
I know even for restaurants a lot of places actually change their menus to suit the taste of the locals. Imagine service pork in an area where people generally don’t eat that just because it’s a big hit back at the company’s home country of operation. You would think this would be common sense but apparently there are people who only look at things purely from a data point of view without common sense I would say. Like here, it’s one thing to want to be known for a certain type of offering and another to adapt your business culturally to where you are.