I am actually a little surprised that when it comes to shopping a lot of people don’t realize that businesses often have a lot of special sales as a result of trade show events of sorts. Like for this month there is going to be a large electronics and entertainment expo where companies often have pre-order promotions. Just as an example these Nintendo Switch games that are normally about $80 can be bought for about $50.
The good thing too for products that are not releasing for a while often times the businesses won’t actually charge you until the items ship. So it gives you a good amount of time to think if you actually want the purchase to go through while at the same time having the option of getting it at a huge discounted price.
If anything too it would be easy to sell as it is so much cheaper like in this case with what people would pay for the full retail price. But generally speaking industry events is almost the same as waiting for like say a Boxing Day or Black Friday for sales.