This was an important point to think about I thought where many time people get stuck on a certain level when it comes to their business aspirations as a result of being afraid to take the next logical step. I thought this was a great example where many times it’s because people focus exclusively on what they could lose for the most part if they made a change.
There was a business that has been in the same location for a while and over the years they established some fairly regular customers. They always wanted to grow bigger where there was another location about eight blocks away that could provide them with more foot traffic and exposure. However, they were reluctant as moving buildings would mean having to change all your contact information, added expense of moving all the inventory and as well potentially losing your existing customers with no guarantee that the new area would present them with more sales.
So with that they always held off as while they weren’t really growing they were maintaining things fine. As fate would have it the property owner decided not to renew their lease and so now they had to move. I guess you know how this story goes. Once they moved they did indeed get a lot more potential customers and all the old customers that really liked the business followed them to the new address. Basically they should have done it sooner huh?
This happens so much where we always fear what we can lose versus how much we can potentially gain. Can you imagine if we never wanted to graduate to the next grade because we don’t ever want to change classmates as an example? Like there too, there are often ways to grow and still maintain relationships that have been built thus far as well.