What a bizarre read this was. I was just passed this story that you can read at http://www.cnn.com/2008/WORLD/europe/04/10/coffee.dung/ which is about the world’s most expensive coffee apparently at a $100 a shot.
So apparently the beans of the coffee literally passes through the digestive system of an Indonesian jungle cat and is then collected from its feces. Because of that, the company charges a lot of money for the coffee. It is done for charity too, so it’s not all bad.
That just made me think from a business point of view on how it doesn’t matter how crazy an item or product may be as people can justify the price tag in so many ways as long as it is rare or exclusive in some way. It’s kind of like that typical saying on how if you have something unique then people have to go to you for that product or service.
I don’t drink coffee personally and so I guess that saves me from even imagining how that thing tastes.