This kinda made me laugh. I was watching some advertisements for Black Friday from various companies trying to pitch people to buy their products, and one of them had to do with some kind of sling bag. It seemed like it was talking about security, and it seemed like it went so over the top to the point where it sounded kind of ridiculous. But it was just talking about how thieves could easily steal your sling bag even though you have it wrapped around yourself, for example. You see this footage of people with scissors cutting the straps and then taking the bags.
I mean, it’s so weird, but I’m sure some people in the world do it, but it can’t be like an everyday thing, especially here, where it’s so apparent. But it makes you wonder, when it comes to advertisements in those ways, is it good to be ridiculous just to get the point across versus being realistic? Because you can argue that when it’s that over the top, people will actually talk about it like I am right now, whereas someone just doing something normal, people would have the mindset of saying, Yeah, I don’t really need this. Like, no one’s gonna be that brazen, for example, when they’re trying to rob people. And at the same time, it could be free advertising where people will openly mock it and they’ll start posting it in their reaction videos.
That’s just how it is nowadays, as rage-bait marketing is a thing too, where you intentionally make people upset, get them to react to the point where they are going to spread your message. Now, whether or not it actually generates sales for them, that I don’t know, but I guess from a marketing point of view, they’re getting their money’s worth. Something so basic, and they don’t really have to pay for additional advertising. So it makes me wonder, would you actually do that when you’re advertising for a new product?