While doing some online banking today, I noticed in my account there was a notice saying how the bank has increased its rates when it came to certain services. The crazy thing was they used a percentage base number where you would initially just read things like “100% fee increase.” That sure got the eyebrows going up. The actually number itself wasn’t too bad though as it was like a five cent fee going to ten cent.
I’m not sure if there is say some kind of industry requirement that forces them to do something like. Either way, it just goes to show the impact on how wording/displaying things a certain way can convey such a different messages.