There was this post by the UN recently that the world was set to reach 8 billion people today with India and China leading the way it seems. They state on their site “The global population is projected to reach 8 billion on 15 November 2022, and India is projected to surpass China as the world’s most populous country in 2023, according to World Population Prospects 2022, released today on World Population Day”.
Why this was interesting to think about is how many times people think there is no opportunity left in the world as the bigger players have taken all the potential market. Or maybe another person saying if they only had 100 customers a day they would be set. Try putting that in perspective where there are 8 billion people around the world. You don’t need to try and appease everyone. All you need to do is target a very small percentage of the population.
It’s an interesting way to look at things if you ever say there is no one left in the world as an example. Could you ever fathom offering something that 8 billion people would want for only one cent too? Even that would amount to about an 80 million dollar business.