With a new iPhone being released soon I heard a comment from a person on how they didn’t really plan to buy one as the price is out of their budget. However, afterwards the person was told that the new models apparently are going to come in various colors and that point alone was enough to get the person to put money aside to buy one.
Kind of crazy when you think about it huh? This isn’t too uncommon too such as companies releasing new products that have nothing more than some kind of special skin design. Simply because of that it often convinces people to buy it. That should really make you think from a business point of view where sometimes it’s just about making the thing look aesthetically appealing to a certain group as opposed to the actual features or qualities of the product.