There wasn’t really too many strategies in this chapter as it was more like just a nag reminder. Interestingly enough, the title of the chapter is “Don’t treat sales like your mother-in-lawâ€. It just emphasized how most people hate the idea of having to do sales where you need to be pro active and convince people to use your products or services. As well, people won’t enlist the help of telemarketers or create a mailing list because they themselves hate to be solicited and spammed.
It did talk about one important item where your business shouldn’t be dependant on one big company to provide you with all the sales. For example, if you sell flowers and your main customer is this business that buys millions from you each year that doesn’t mean you should get comfortable. Instead of relying on that source of revenue when times are good you should be seeking to expand or diversify with others too. Otherwise it’s one of those all your eggs I one basket situation.
The chapter also dived in a bit about how you should have a nest for your customers as oppose to allowing your sales people to have the only type of contact with them. The reason is if they leave then that usually means they will take the customers with them and you don’t want that happening. So, overall this chapter was more about your mentality and perspective.