Today there were a lot of people walking around the city playing Pokémon Go as there was a specific event here and it definitely made the game look good as a tourist attraction. To participate, people buy a virtual ticket where they then walk to certain spots and get rewarded in the game. However, the user experience outside the game was a big factor as you can see people walking around with Pikachu visors as an example and some were even waking with signs on their back advertising that they were open to trading Pokémon with others.
That sounds pretty decent value wise for a paid event. That got me thinking as there was another game called Pikmin Bloom that had a local event elsewhere and they sold tickets digitally for people not in the area. The price was very similar except in the Pikmin Bloom ticket a lot of people essentially paid to get an item for the most part. It shows you kind of a different business philosophy where one focused more on user experience while the other placed a lot of value on simply its digital assets. Not surprisingly, it seemed like the user experience focus generated more income and buzz.
I always find it interesting when companies feel their intellectual property per se in these cases are strong enough where they don’t need to offer more to win in the big picture. It’s like a restaurant that thinks they can just charge $100 for their high-end steak to go in a bag and that is enough versus a restaurant that focuses on great food and dining experience in general. Don’t underestimate how much value creating a great user experience overall can be in terms of dree advertising too.