This was such an interesting story business wise as the largest creator on the platform YouTube is normally someone a company would love to partner with in order to get more exposure for their offerings. That’s what the company Niantic and Capcom appeared to have thought as they established a partnership where they actually incorporated the Mr. Beast brand into the game itself and the company was advertised on the latest video.
With that said, there was recent controversy that his friend who often appeared in many of his videos was making inappropriate remarks about kids in which people were saying the Mr. Beast person knew all along. That we don’t know for sure. But this controversy happened right when the companies began to publicly execute their marketing plan. Yes, you bet they got a lot of the negative attention that came with the partnership as a result.
It makes you wonder, since they are just allegations at the moment would you as a company stick with the partnership to see where it goes since it is technically giving you more attention? Or would you put everything on hold out of precaution? At the moment it seems like both parties have just went as planned and I don’t see anything major happening to the game itself because of it.
That certainly shows the risk you take when you enlist the aid of someone very big as it can go against you as well if they are embroiled in some controversy. I’m surprised the company didn’t at least address it to the players.