There was a lot of talk about the highly anticipated boxing match between Jake Paul and Mike Tyson where most people knew it would be a success but by how much? Apparently, it drew over 65 million concurrent streams on top of all the other money-making revenues such as live tickets and businesses that catered to people on the day.
I don’t think most people were expecting a brilliant fight of sort versus more of the novelty of seeing a legend that is a lot older fighting a rising start that is more than half his age which generates curiosity such as some wondering if the older competitor will knock out the younger boxer. It pretty much went as you would have thought where the match went the distance and the younger boxer Jake Paul did better in almost every way which earned him the victory.
From a business and marketing point of view I think one key thought is you don’t always have to have the current best per se to generate the best results in these instances. It’s more about emotional connection as with these two boxers I would say it actually covers a broad audience range where you are likely to really relate to one or the other. This is versus a match where two opponents are virtually the same where it is a “fair fight” which doesn’t peak as much interest to a broad range of people.
Reminds me of casting people for commercials as sometimes just getting the “average Joe” that people can relate to versus the celerity can bring in more results. That Flo Progressive Insurance commercial was a great example of this.